It started with a t-shirt design. Not the kind you would think at first. In 2006, band merchandise designer, Kyle Crawford, saved a design that would shape the rest of his future. Power cords, lightning bolts and of course zombies, for the band From First To Last, was dubbed "Electric Zombie". Kyle liked the name so much that he began placing the moniker on posters and wherever the name would get noticed. It was while working with Rockett Clothing, that he began to find his niche, HORROR. The already popular California based clothing company was brought to another level with Kyle's over the top monster shirts. Having designed for the brand for almost two years, both sides went separate ways. During this time, his band merchandise career was beginning to take off. Having designed hundreds of t-shirts in such a short time, his name finally got into the right ears. Warner Bros Records. Not only did the new job bring in bigger named clients, but quite the hefty pay check. He immediately knew what to do, take the Electric Zombie name to the next level. In just a few months, 6 shirts were printed, folded and released. December 2nd, 2007, Electric Zombie went from being a man, to a MONSTER. It didn't take long to catch on. The brand was easily relatable to Kyle's past work with Rockett and how he designed for band's merch. Two months later, another line was released, and another. Before Electric Zombie hit the one year mark, they had already released 4 lines and a Christmas line.
Before too long, he took a risk, he decided to move to New York, to start a career with Equal Vision Records who's sister company was Merch Now, who after years of designing for them and their bands it only made sense to take the next step. Making the move brought many opportunities. Being only a few feet away from his desk, he could pick ink colors, see shirts come off the press, folded and put on shelves and out the door. Which meant, bigger and better lines. It also opened the door to a new world, the world of cut and sew. It began with a custom hoodie, with an all over zombie print and brains printed into the hood, to even more crazier products such as jeans, flannels, polos and even pajamas. With unlimited options and capabilities, he was able to really push the limits of his imagination and some of the brand's best pieces were born.
Drawing influences of skateboarding, music, punk, horror, comic books, toys, cartoons, and pieces from his childhood, which struck the heart of many. "I just want to make what I love. Even if I don't wear the shirt, I put 100% into it. I don't want to put out a product that would sellout. Or make something that wasn't something I believe in. Every design, every thought, every color, is me. It's a piece of my brain, my memories, and my life. To me, it's like when you smell a smell, or eat oreos with milk, or a peanut butter and jelly, watching your favorite movie. It's like a walking time capsule. It just takes you back, and brings a smile to your face. All my favorite shows, my favorite toys, thrown into my mind, given a twist and then pressed on a shirt. I still collect toys, watch wrestling, eat junk food and watch scary movies. I'm still a kid. I think everyone still has that part of them. I do my best to bring it out and re-imagine it in cotton form. You can't help but point and smile, and want that on your torso. Even if I don't use a subject for an idea, something can be used to spark a new idea, or a fresh take on one. I used to be a huge nickelodeon kid. So of course, orange and green, is a big part of my aesthetic and theme. When you see the green, it pops into your brain, SLIMER, NINJA TURTLES, MUTAGEN, OOZE, YOU CAN'T DO THAT ON TELEVISION, just from a color. It's amazing how the brain works and how the smallest of things can trigger a memory. It's all about doing what you love, be true to yourself and just be real. People are drawn to that, and can easily relate to it, and respect it. I'm a goofy nerdy guy, and there's lots of goofy nerdy people out there. They love the things I love, and it's like making a new friend, just by sharing an idea with the world. All it takes is one to reach someone, lucky for me the ideas don't run out. Not only that, but, people seem to enjoy them. I know I'm not exactly a people person, but I think me being that way, just brings me closer to the fans. I say what I think and feel, and do and say what I want, put out what I want, and just, I hate to sound repetitive, but I do what I want. People find it funny, or harsh, or think, Man, I wish I could do/say that. Some people like it, some people hate it. But hey, at least people are talking about it. I just want to connect with people and be as honest and forward as I can be. I don't do this for money. It's all about respect and integrity for what I do and the person I am. I just want to put out great product and be the best. To me, it's about, not giving a shit what people say or think, make what you love and be proud to be part of something, as an artist, as a person, and as a fan. You can't let anything get in your way. There's a lot of people who say, I wish I could do this. I'm just one guy, with a lot of crazy ideas, and I am lucky enough to share them and be successful at it, who didn't just wish it, I did it. I couldn't have done it with the support of everyone. Because of that love and drive and way of thought, and the ongoing support, I wouldn't have been to be able to keep going for as long as I have."
For over five years Electric Zombie has made it's mark in the world of shirts, music and the internet. With each release the up and coming company seems to always find a way to turn heads and break outside the box. With many surprises still in store, one fact still remains. Electric Zombie is, and always will be a force to reckon with. Kill Or Be Killed.